A website is your business’ 24/7 touchpoint for current and potential customers. It enables the opportunity for additional revenue and subsequent profit. As your website is often one of the first things your customers look at when researching your product or service, it’s important that the website properly showcases your business. Let’s take a look at how your website can work for you.
Increases your Online Presence
By now, most companies, big or small, have a website of some sort. A website that enhances the services you offer will encourage customers to make purchases online or join a conversation. Think of your website as the window display of your business. How you dress your display will either leave a positive and lasting impression of your business or it will lose a viewer quickly and likely that viewer won’t return. A professional, brand cohesive, and well-maintained website will increase your visibility and attractiveness of your business.
A Website Confirms Professionalism
We’ve already established that most businesses have a website so what would it say if your business did not? A website helps to confirm that your business is real and that you take your business seriously.
Explain Your Services on Your Own Terms
You have control over what is published on your website. Describing your services and products to potential customers, or existing, provides you with the opportunity to set the tone of your business. A website can help guide a conversation and target your ideal clientele.
Ability to Connect
Have an upcoming promotion? How about a new product or service launching soon? You’ll want to share that with your customers and a website empowers you to easily share the news! Customers are able to sign up for newsletters, subscribe to emails, read your blog and stay up to date on all of your announcements.
Help Customers Find You
A professional website will always help put your business on the map. Having a website, that is properly SEO configured, increases the likelihood that your business’ name will appear in searches. Additional information including directions, maps, hours of operation and contact info are standard to include but incorporating contact forms is always an added bonus!
Easy Customer Service
A website can help manage customer service requests, appointment bookings, inquiries and purchases. Websites should provide customers with a simple, straight forward experience. For example, scheduling of appointments can be done online, followed by a prompt email or follow-up text message. Customers are more likely to stay engaged and you’re able to spend less time and money communicating with your clients.
A website has the potential to vastly reduce what you spend on advertising. By linking your page to a search engine, such as Google, it can increase the amount of foot traffic you have at a fraction of the cost. Similarly, ad campaigns can easily be put together with text and images that reach a much broader audience.
Improves Social Media
Once you’ve introduced your business to the online community, utilizing social media is often the next step. Building a following and showcasing your services and products can help attract new customers. By linking your social media to your website, you will be able to drive more traffic to your site and help your business grow organically.
Show-Off Your Business’ Personality
Your business has its own personality and it’s time to show it off! Regardless if you’re business is carefree, fun and playful or if it has the feel of strong, and trusted professionalism, your company’s personality helps you attract the right customer.
Contact us if you’re thinking you need a website overhaul or a strategic update! We know how important your website is to your business and the impact it plays on obtaining new clients as well as keeping current ones. We’ll help you make sure your website is built to optimize your online presence.