Product sellers need to be online. As the popularity of online sales only increases, if a business does not have an online presence, they’re losing out on sales. Almost 70% of people prefer making purchases online.
If you don’t already have an online store, the thought of creating one may be daunting. It can be an effort to constantly improve, update, and keep track of trends and patterns of user’s behavior.
There are several factors to consider and several challenges that can arise. What happens if you have a low flow of traffic and purchases? What about a high number of product returns or a high shopping cart abandonment rate? What can you do to increase your traffic, your sales and minimize returns and abandoned carts?
Make Your Design Friendly
Too bold or too cluttered can drive a customer away. Try using a neutral background to make your products, and your text stand out. Your call to action (CTAs) buttons and important text should be easy for a viewer to find. Can you imagine finding the perfect pair of shoes and then not knowing how to add it to your cart? You’d probably grow frustrated and leave the site altogether.
Pop ups can be annoying and drive customers away. If you’re able to depict your pop-up’s content in a less intrusive way, you may find your customer’s more apt to staying on the page. If you do decide that a pop up is an element you wish to include, double check how it shows up on a mobile device. Pop ups can get lost on different views making it difficult for a visitor to read or close.
Make it Simple
If your customer is on your site looking for a particular product or simply browsing, it’s important to keep the process simple once they’re ready to check out. The clicks between finding the product, adding it to the cart and then proceeding through checkout should be streamlined for minimal inconvenience for your customer.
If you’re offering a coupon code, have it available for your customers to use. Many online stores only have it on their homepage. Having it on the check-out page will increase the chances your customer goes through with the purchase.
Enrich Your Content
Well-written content can engage your customers. Content is not everything, however. Including images, videos, animated images, tutorials, reviews and suggestions can increase engagement. By incorporating multiple kinds of content, you will also captivate your viewer’s attention for longer.
Content needs to be kept relevant. Seasonal changes, promotional efforts and other updates need to be reflected on your website and within the context of your store. Boxing Day sales are far more relevant during the winter holiday season than they are in the month of May!
Think of the complexity of a 6-year-old’s toy versus a 12-year-old’s. How does that compare to what you might enjoy passing the time with now? We go through many life stages and as we progress, so do our skills, abilities and expectations. Online shopping experiences should reflect your customer.
For example, if your primary target audience is a teenage child, what types of language would you use to entice a sale? What colors do teenagers find appealing? Are your CTAs captivating enough? Will their parents trust the check-out process?
Consider an older age demographic, say 55 to 65, what would they find appealing? Would a minimalist design of white, gray and cream tones work better than bright colors? Should the size of the default font be adjusted?
Answering those types of questions can help shape your website. It’s important to have your website reflect your audience.
Branding Isn’t Enough
Long ago, branding used to be enough to make a business stand out however, that truth is no longer. Now, diversification of your online presence plus effective branding makes for a much more successful online existence.
Almost 50% of online consumers will start their search on Amazon. A little under 20% will start on search engines like Google. If your product falls within a specific category, like fashion, it may be useful to also include your listings on specialized sites like ASOS and other marketplaces.
The More Photos, The Better
Traditional shopping is a visual and tactile experience. Online shopping reduces the ability of the shopper to feel good before they buy it – reducing their overall experience. Seventy-three precent of online shoppers declare that they need 3+ images per product before they decide to make the purchase.
Images should be of good quality. This will help increase your conversion rate. Some product pages in a marketplace see a conversation rate increase up to 53% because of good images.
Reviews are your customer’s testimonials and genuine feedback. If you’re averse to posting real reviews of your product online because you fear poor responses, that’s understandable. However, using product feedback can enhance future sales if you are able to find a common issue and improve upon it.
Positive reviews can encourage additional sales and repeat purchases by up to 35%. On the contrary, negative reviews can actually help your sales. If you or your employee directly addresses the poor review on the same medium, you can help build brand trust and resolve the issue directly.
It Isn’t Easy
Attracting new shoppers to your site can be a tiring task and we understand that! Let us help you by building an online store that is on-point with your brand. We will help shape your customer’s ecommerce shopping experience and do our best to support growth in sales.
An attractive, brand savvy and user-friendly site is your first step towards making a pleasant customer experience.