Think about a brand that you love – big or small. If you visit their website, does the website look and feel like that brand? Does it share with you the same elements and story that you’ve noticed before? A brand is so much more than colors and cute taglines, it’s building an association between the customer and the company. Your website should leave viewers with a distinct image of what your brand represents as well as your messaging.
Decisions you make regarding your budget, a website’s content, design and technology all impact your website and significantly influence how your website will turn out. Although your website is most likely not your entire product or service offering, it does play a pivotal role.
Understanding Brand Value
Your brand value essentially defines the differentiating factor that sets you apart from your competitors. For example, VaroWP prides itself on customer service and providing web development solutions for small to medium size business owners that are tailored to their individual needs. What do you take away from that? Probably two main things – customer service and tailored websites.
Upon visiting the VaroWP site you’ll notice several details regarding customization, helpful tips and easy to understand processes. Contact details are easy to find, and customer service will respond quickly to your inquiries. This supports VaroWP’s brand value.
When building your website, it’s important to clearly outline your brand’s value. Ask yourself a few questions:
· How do you want your customers to remember you?
· What value do you provide them over your competitors?
· How do you uphold your brand value?
Designing the Digital Experience
Yes, you want your website to be visually appealing, well organized and mobile friendly however, incorporating your brand into your website is more than those three elements. Building your brand’s character into your website is key to expressing your brand.
Imagine you own a spa. What are a few of the first things that come to mind? Perhaps your brand values revolve around relaxation, tranquility, cleanliness and excellent customer service. Your website should demonstrate those values to your customers as soon as they land on your site. This can be done through the selection of colors, how information is laid out and how content is written.
If you need help defining your brand’s value or need help expressing it on your website, the team at VaroWP can easily help you create your vision.