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V A R O W P

Having your own online store is the gateway to continuous business regardless of time and location of your customers. Choosing the right eCommerce plugin is a crucial decision to the success of your business because a better platform means more opportunity for growth.

So far 2020 has brought us a few amazing eCommerce plugins but how do you choose?

Your choice of plugin will depend on your business model. Here are a few factors that you should consider when choosing a plugin:

–    Payment Solutions: Being able to offer your customers preferred payment options is important. The plugin you choose should ensure that the payment solution caters to major credit cards and provides a simple and easy transaction flow.

–    Design & Customization: Your website, inclusive of your store, is your customer’s first interaction with your business. Your store should resemble your business’ brand. Look for a plugin that has customization options available.

–    Apps & Integration: Third-party applications such as email marketing services, CRM software, accounting software, etc. will require additional tools to manage and grow your ecommerce business effectively.

–    Support Options: If you’re working with VaroWP, you won’t have to worry about updates or making changes to your plugin and website however, if you’re going solo, make sure the plugin has a support team behind it.

Running an eCommerce Website

Running an eCommerce website is resource intensive. We strongly suggest using the best WordPress hosting available – like VaroWP!

Whichever host you decide to go with, make sure they have an SSL Certificate. An SSL Certificate enables payments to be processed securely, dedicated IP and support. The most powerful and often highly recommended WordPress Ecommerce plugin is WooCommerce.

Essential Online Store Plugins

WPForms is one of the most user-friendly contact form plugins on the market. It’s a simple drag and drop online form builder that allows you to easily create contact, online order, payment, email subscription forms and many others. Over 3 million websites use WPForms and they consistently have 4.9 out of 5 stars as their average rating!

MonsterInsights is one of the best Google Analytics plugins for WordPress. It enables you to effectively connect your website with Google Analytics, so you are able to see how people find and utilize your website.

Yoast SEO assists your website in getting more visitors from search engines. It is an ‘out-of-the-box’ tool however, there is a significant range of services that it provides. It provides a comprehensive solution with an abundance of features and tools that are needed to improve your on-page SEO.

Constant Contact is a platform that enables you to keep in touch with your customers even when they’re not visiting your website. This plugin enables you to build an email list and send newsletters and other information to your subscribers.

There are many more that WordPress offers! If you’re interested in learning more about what options are available, ask us! Our team at VaroWP will be happy to explore options with you and see how best to enhance your online store.

Get in touch with us today to learn more!

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