Our customers expect the best products and services when they work with us. At VaroWP, we’ve come up with a process and methodology that enables us to deliver our absolute best to all our clients.

How do we do it?

In order for us to deliver, we need to know what your vision is. We take the time to learn about your business. Before we do any web development, we take the time to ask you questions. This enables us to understand your business as well as the value that you offer your customers. Our goal in this discovery phase is also to appropriately map out an initial design concept. If you own a spa or salon that is bursting with feminine touches, we want to make sure your site appropriately reflects your brick-and-mortar location.

Next, we do our homework to better understand the industry that you’re in as well as any potentially relevant trends. Once we’ve built an initial framework, we ask you for feedback. Using that feedback, we do final touches on your site ensuring that it’s exactly what you wanted.

What types of questions do we ask?

A few sample questions that we may ask you as we start the project are:

  • What is your main goal in having a website? Are you selling products? Are you wanting to drive more traffic to your store? Is it mainly for content? Are you hoping to do a lot of promotional activity?
  • What are your users looking for? If you’re selling products, how do you envision your customer experience? Are your web visitors mainly looking for resources and information?
  • Do you have a brand strategy already? If not, how do you envision it? What’s your brand? How do you want your customers to remember you?
  • Do you have an online store and is it set up properly? Is the current customer experience meeting expectations? Is the check-out process safe and secure? Is shipping properly integrated? Is the after-sale process easy for you or your employees to use?
  • Do you have any current services that need to be integrated?

If you’re unsure of your answers to the above, don’t worry, we can help you figure that out!

Your Customers & Their Expectations Are Important

Your users, also known as your audience or customers, refers to the part of the demographic that you wish to impact and influence with your website. This includes your content design and criteria. Your target customer demographic also determines your published languages and site aesthetics.

Your company may have anywhere from 1 to one million or more customers and each customer has their own expectations of your company. When you’re launching or re-launching your website, it’s always a good idea to know who your users are and what they will be expecting when they visit it.

For example, if you’re a spa that provides services such as massages and body waxing it would make sense for your store to sell lotions and body oil but probably not products related to shampoo and conditioner. However, if your spa specifically sells and promotes a brand of product, then it may make sense to include products outside of the scope of the services your spa is offering.

The Discovery Process Let’s Us Build Your Perfect Site 

Our team of VaroWP website professionals will guide you through a series of questions that enable VaroWP to understand your business as well as your customers. We want your website to reflect your business’s products and services. This allows your website to better communicate with your customers and inevitably increase your sales.

Contact us today so we can start building your dream website!

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